Grenadian soca powerhouse V’ghn has been selected by Spotify to represent soca music as part of the streaming giant’s global 2026 Carnival Sounds campaign, marking a significant milestone for Grenada and Caribbean music on the world stage.

V’ghn is the only Grenadian recording artist featured in this year’s campaign, which will place his likeness and performance across Spotify’s digital platforms as well as on billboards in major UK cities, including London and Manchester.

The campaign lands during a landmark year for Caribbean culture in the United Kingdom, with 2026 marking the 60th anniversary of Notting Hill Carnival, six decades of sound, culture, and community that have shaped British music and offered a powerful platform for celebrating Caribbean heritage.