KINGSTON, Jamaica — Appleton Estate has launched a new experiential marketing initiative, hosting its first-ever Games Night at Hope Gardens in partnership with Ocean Spray and Pepsi.

According to a release, the invite-only, all-inclusive event was held at The Pavilion at Hope Gardens on July 14 and combined interactive games, premium cocktails, food and entertainment in an effort to offer consumers a different way to engage with the iconic Jamaican rum brand.

Guests participated in activities including giant tic-tac-toe, mini golf and ring toss while enjoying Appleton Estate cocktails crafted with Pepsi and Ocean Spray products. Catering for the event was provided by Chilitos.