Appleton Estate Jamaica Rum is inviting Jamaicans and visitors to join the brand throughout August as it celebrates its annual rum month with a series of activities including experiences, education, entertainment and exclusive rewards.

Under the theme, “On The Rum”, the Appleton Estate Rum Month is transforming August into a month of celebration unlike any other, positioning the brand as the definitive home of premium Jamaican rum culture while showcasing the craftsmanship, heritage and versatility that have made the brand a global icon for more than 250 years, the company said in a press release. Throughout the month, consumers are encouraged to “grab their passport” and journey through an unforgettable series of activations designed to celebrate every expression of Appleton Estate, with the limited-edition Appleton Estate Sherry Cask Expression taking the spotlight.

At the heart of the celebrations is the Appleton Estate On The Rum Tour—an ambitious islandwide experience spanning 21 stops across Jamaica. The tour will bring Appleton Estate directly to consumers through immersive tastings, live entertainment, premium cocktail experiences, rum education sessions and vibrant cultural celebrations, making National Rum Month accessible to rum lovers from every corner of the island.