Flow back-to-school giveback helps scores of students

Flow Barbados helped families prepare for the new school year by supporting scores of students, including those from vulnerable households, through a two-day back-to-school give-back activation. The two-day initiative held last Friday, September 4 and Saturday, September 5 extended Flow’s Back-to-School campaign beyond products and promotions, creating opportunities for children and families to enjoy a fun, supportive experience while receiving practical assistance ahead of the new school term.

The first day of activities took place at Flow’s Customer Experience Centre at Windsor Lodge, St Michael, building on a smaller-scale community outreach hosted at the location last year. This year, the initiative was expanded, with the leading telecommunications provider partnering with the One Family Programme yet again to ensure that some of the more vulnerable students could benefit.

The One Family Programme is a national initiative, led by the Ministry of People Empowerment and Elder Affairs, which helps vulnerable households transition beyond traditional welfare towards greater self-sufficiency. Students enjoyed a range of activities including face painting, games, music, snack and painting, and giveaways. A major highlight was the complimentary haircuts and hair braiding provided by Gomez Barber Studio, helping students head back to school feeling fresh and confident. Snacks and beverages were also provided, with support from Pinehill Dairy, Banks Holdings Limited (BHL), WIBISCO and Smiley Sno-Cones.