FEW people would have predicted that a young woman studying accounting at university would one day find herself helping to shape marketing strategies for some of the world’s most recognised brands. Yet for Netania Mundell, the path from balance sheets to brand storytelling was never about abandoning one ambition for another. It was about discovering where her natural talents truly belonged.

Today, the 29-year-old Jamaican marketing professional works as an associate of digital activation at Diageo, contributing to brands including Guinness and Smirnoff Ice across North America. It is a role that brings together many parts of who she is: the strategist, the storyteller, the cultural observer, the creative, and the Jamaican woman who understands that brands do not only live in boardrooms or campaign decks, but in people’s everyday experiences, conversations, memories, and rituals.

Mundell’s personality is as vibrant as the brands she helps to market. Quick-witted, upbeat, and unapologetically herself, she brings a sense of humour and authenticity to every room she enters. “I am very unserious in the best way,” she laughed.