Bartlett challenges young people to help shape the future of tourism through innovation and entrepreneurship
Business
October 3, 2026
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Tourism Minister Edmund Bartlett has challenged students and young people to move beyond simply preparing for jobs in tourism and instead become creators, entrepreneurs and owners who shape the future of the sector.
Bartlett also called for greater curiosity, creativity and innovation, urging the next generation to identify new opportunities and develop ideas that can strengthen Jamaica’s tourism product and contribute to the sector’s long-term strategic development.
He was addressing approximately 250 students at the Tourism Awareness Week AI Forum on Friday.
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