JCTI to help drive integration of AI into tourism sector — Bartlett

ST JAMES, Jamaica — The Jamaica Centre for Tourism Innovation (JCTI), an arm of the Ministry of Tourism, is taking steps to prepare Jamaica’s tourism and hospitality sector for the growing integration of artificial intelligence (AI).

With Minister of Tourism Edmund Bartlett positing that the ministry’s new Tourism 3.0 growth agenda is about the inevitable role that AI now plays in the growth of the tourism industry, the JCTI recently hosted an all-day Hospitality & Tourism AI Workshop at the Montego Bay Convention Centre. The JCTI is a division of the Tourism Enhancement Fund (TEF), a public body of the Ministry of Tourism.

In his keynote address, Bartlett said the workshop was structured “to look more closely at our role in building new ideas, new structures, new ways of enabling tourism to happen better and for its retentive capacity to be more accentuated. Because it is what is retained in the communities that enables the enrichment of that community and the empowerment of the people.”