Established producer Kemar “Flava” McGregor is using the momentum surrounding his latest release, the Kiss Of Judas Riddim, to spark conversation about the current direction of Jamaican music and the role he and his creative colleagues play in shaping its future.

Released on May 8 through Billboard King Records, the Kiss Of Judas Riddim has already been making waves internationally, reportedly racking up more than 500,000 Spotify streams within days while also securing the number one position on the iTunes Reggae Albums chart.

It also got to number one on the All Genres chart on that same platform.