Phasing Purposeful Design
July 12, 2026
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With spring in the air, no better time, SO reckons, to contemplate homeownership and/or a phased refresh. Joelle Smith, CEO/ lead designer, If Walls Could Talk, takes us through her latest project.
You’ve finally decided to purchase your dream home. Twenty open houses, four offers, 50 e-mail to your banker, and one sales agreement later, you discover that that was in fact the easy part. You’re now faced with the real challenge: How do I make this truly feel like home?
Home renovation projects often fall into two extremes; either everything is done at once, or spaces are completed incrementally. Both approaches can work, but the key lies in cohesive, purposeful design.
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