KINGSTON, Jamaica — Digicel is turning up the signal this summer with bigger experiences, bigger rewards and bigger opportunities for customers across Jamaica as it launches “Tun Up Fi 25”, a nationwide campaign celebrating 25 years of connecting Jamaicans to the moments that matter most.

Tun Up Fi 25 is a summer-long celebration built around music, football, entertainment, community engagement and unforgettable customer experiences. From community activations and road tours to major entertainment partnerships and exclusive rewards, the campaign is designed to thank loyal customers while welcoming new ones to Jamaica’s most connected network.

“For 25 years, Digicel has been part of Jamaica’s biggest moments from family milestones and national celebrations to concerts, sporting events and everyday connections,” said Digicel’s Head of Marketing, Nicholette McFarlane. “This summer, we’re putting our customers at the centre of the celebration by creating exciting opportunities for them to win, connect and experience the very best of what Digicel has to offer.”