Orange Street in downtown Kingston was alive with the sound of business on Thursday.

Delivery trucks lined sections of the busy commercial stretch, workers loaded appliances into waiting vehicles, and customers moved in and out of furniture and appliance stores, some leaving with television boxes in hand. Storefront speakers competed with the noise of traffic, one of them booming: “Sale out on all TVs.”

For appliance store operators in the area, the World Cup has done what major football tournaments often do: turn casual television browsing into urgent buying. Ali, who operates an appliance store on Orange Street, said since the tournament started in June, interest in televisions has climbed sharply.