JAMAICA Football Federation (JFF) Projects Committee Chairperson for Women’s Programmes Carlene Edwards says increasing female representation in administrative roles will be a key focus as the JFF look to advance the women’s game locally.

The JFF, in partnership with FIFA and the Professional Women’s Football Jamaica Limited (PWFJL), officially launched their Women’s Strategic Plan recently, which outlines several key objectives to be achieved by 2031.

While an increase in professional players and coaches are two main priorities in significantly growing the sport, Edwards told the Jamaica Observer that bringing more women into football administration is vital.