Dream Weekend will introduce a dedicated ride-hailing app, 500 authorised vehicles, and fixed US$5 per-person fares as organisers seek to improve transportation and ease traffic congestion for thousands of patrons attending this year’s festival in Montego Bay, St James.

The transportation initiative, unveiled during Wednesday night’s Montego Bay launch at Pier One, is being implemented in partnership with the Jamaica Tourism Ground Transportation Association (JTGTA) and is designed to provide visitors and residents with a safer, more reliable and affordable way to move around the city during the five-day festival.

Marketing Director Ron Burke said the fleet of 500 authorised vehicles will be easily identified by Dream Weekend branding and can be hailed directly from the streets or accessed through the Wyrdes ride-hailing app.