BHTA chairman champions Tourism 3.0
Business
Finance
September 13, 2026
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Chairman of the Barbados Hotel and Tourism Association (BHTA) Kelly‑Ann Payne is calling on tourism leaders to shift their focus from merely counting visitors to measuring how much value the industry brings to Barbados.
She noted that, even with tough global competition, Barbados continues to diversify its visitor base.
Canada recorded a 13.7 per cent rise in arrivals in the first half of 2026, while European arrivals grew by 20 per cent. Still, Payne said the future of the sector, described as Tourism 3.0, must prioritise benefits for Barbadians rather than visitor volume.
Business
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