A surge in visitor arrivals and rising hotel revenues has reinforced Barbados’s post-pandemic tourism recovery, even as industry leaders warned of mounting pressure from global booking platforms amid a change in industry leadership.

Barbados recorded 727 310 long-stay visitor arrivals and 817 950 cruise arrivals during 2025. This upward trajectory has continued into the first quarter of 2026, with the island already welcoming 214 944 stayover arrivals and 473 960 cruise visitors.

Industry performance data from STR for January to March 2026 further underscores this strength; despite a modest decline in occupancy compared with last year, the average daily rate (ADR) surged by 16.4 per cent, driving a 12.5 per cent increase in revenue per available room (RevPAR).