The Kingston and St Andrew Municipal Corporation (KSAMC) says a controversial billboard in Rockfort, eastern Kingston, was removed within 24 hours after the corporation deemed the advertisement “highly offensive” following widespread public backlash.

The billboard, which promoted a product branded “Rude Boy Original”, featured a bottle at the centre flanked by raised legs wearing black fishnet stockings and high-heeled boots. The slogan “#DrinkRude” appeared on one side of the sign, while the words “Rude Boy” were displayed prominently in brightly coloured lettering.

In a statement posted to X on Sunday, the KSAMC acknowledged the public concern while noting the limits of its regulatory authority.