KINGSTON, Jamaica — IPrint Group of Companies Chairman Steven Steele has called for amendments to the Kingston and St Andrew Municipal Corporation (KSAMC) 1978 signage regulations, arguing that the decades-old rules are outdated and do not reflect modern advertising technologies.

“We are in 2026, a lot of years have passed so a lot of these regulations really need to be upgraded…in terms of road infrastructure, population growth, growth in cities, just growth on a whole,” Steele said following a meeting held with stakeholders and the KSAMC about the regulation of outdoor signage in Kingston.

Also present was Managing Director of Signtex and President of the Outdoor Signage Association of Jamaica, Raul Duany, who acknowledged that signage is necessary for businesses and individuals to reach their audiences.