CUPS back on The Rock

After approximately 11 years of building its reputation on New York’s entertainment scene, CUPS returns to Jamaica for its second staging on the island, bringing its signature immersive experience to Greatness Weekend 2026.

CUPS: Château Blanc takes place on Sunday, October 18, from 10:00 a m to 4:00 p m at BOJ Lawn in Kingston, offering patrons a premium blue-and-white, food-inclusive breakfast party.

For promoter Tamark Bailey, Jamaica was a natural choice for a brand whose growth in New York has been strongly supported by Jamaican and wider Caribbean audiences.