Greatness Weekend chooses Kingston

Greatness Group CEO Larone Brown wants Kingston to become a destination that Jamaicans and overseas visitors deliberately choose for the Heroes’ Day weekend, with entertainment serving as a catalyst for greater economic activity across the capital.

That vision is driving Greatness Weekend 2026, which returns October 16-19 with four events spanning music, food, fashion and nightlife. Dubbed ‘Kingston’s Official Party Weekend,’ the series is being supported by the “I Choose Kingston” campaign, which encourages patrons to stay, dine, explore and spend in the city throughout the long weekend.

“Kingston is the mecca of Jamaican entertainment. ‘I Choose Kingston’ is our invitation for people to come into the city, stay here, eat here, support local businesses and experience four quality Jamaican events in one weekend. Our vision is for heroes’ weekend in Kingston to become something people plan and travel for,” Brown said.