Apple increases prices for Macs and iPads by 20 per cent in some cases, blaming a shortage of memory chips
Business
Finance
June 27, 2026
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Apple on Thursday announced an increase in prices for Macs and iPads, citing a memory chip shortage brought on by the artificial intelligence (AI) boom.
The Cupertino, California-based company called the demand spike an "unprecedented challenge" for the consumer electronics industry.
"The rapid expansion of AI data centres has created an extraordinary surge in demand for memory and storage. We have never seen a component price increase this much, this quickly," the company said in a written statement.
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