The Massy Group is urging Caribbean businesses to match their investment in artificial intelligence with an equal investment in their workforce, arguing that the region’s real hurdle isn’t the technology itself but whether employees are ready to put it to use.

The message came from Ryan Chaitram, Massy Group’s Senior Vice President of Strategy and Digital, speaking at the American Chamber of Commerce’s Tech Hub Islands Summit (T.H.I.S.) 2026 on Friday. Chaitram said organisations that succeed going forward will be the ones that build digital capacity and human capability side by side, rather than treating them as separate priorities.

To back that up, Massy has rolled out enterprise access to ChatGPT and other advanced AI tools across the Group, paired with training in the skills, confidence and governance needed to use them responsibly. Unlike the consumer version of the tool, the enterprise setup keeps employee prompts, files and conversations in a secure, dedicated environment that is never used to train OpenAI’s underlying models, meaning the data stays under Massy’s control and is used only to serve the employees who generate it.