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Devon Kinkead has spent years around motorcycles, riders and bike culture, and he is increasingly concerned by what he sees as a dangerous trend among some Jamaicans who continue to ride without proper protective gear.
Having seen the heartbreak caused by motorcycle crashes over the years, the Santa Cruz-based entrepreneur believes wearing proper protective equipment is not optional but essential for every rider.
“Whenever I am going to ride, which is mainly e-bikes I ride now, I make sure I use a helmet, gloves and a safety jacket,” he says. “Not even my regular pedal bicycle, I don’t ride it without a helmet.”
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