An MP who created a beauty contest in her constituency has suggested that Barbados should place greater focus on developing the beauty industry as a driver of entrepreneurship, job creation and economic growth.

St Michael South Central MP Marsha Caddle told Barbados TODAY following the inaugural Art of Her: The Beauty of South Central competition at Solidarity House on Saturday night that the industry could play a larger role in Barbados’ economic growth strategy.

While the initiative was created to showcase talent, it also highlights an industry that generates significant economic activity worldwide and could create opportunities for more Barbadians, particularly women entrepreneurs.