SAN FRANCISCO, United States (AFP) — Four-time NBA champion Stephen Curry ended his sneaker free agency on Monday, announcing a 10-year deal with Chinese company Li-Ning after leaving Under Armour last November.

Curry, 38, revealed the deal on social media and called it “the partnership of a lifetime” that will include global expansion of his Curry Brand, basketball products, a golf line, leisure clothing and the ability to sign other athletes to his brand.

“This is bigger than a show deal, bigger than a signature series,” Curry said in a video, saying Li-Ning will deliver “sneakers that I believe in that will continue to deliver at the highest level.”