KINGSTON, Jamaica — The Jamaica Basketball Association (JaBA) has announced a landmark partnership with Adidas, making it the first-ever apparel sponsorship agreement in the history of Jamaican national basketball.

In a statement on Thursday, JaBA shared that the deal, brokered by sports consultancy Business 2 Sports Group, marks a defining moment not only for Jamaican basketball but for sport in the Caribbean region.

Under the agreement, Adidas will serve as the official kit supplier and apparel partner of the Jamaica Men’s National Basketball Team.