FIFA plan for Kushner-backed $20 billion operation to run World Cup meets fury from Europe’s UEFA
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July 28, 2026
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FIFA President Gianni Infantino’s plan to create a $20 billion company running the World Cup with private investors including the Kushner family was announced Tuesday — and immediately attacked by European soccer body UEFA.
“It is not FIFA’s to sell,” UEFA said in a statement. “None of us are the owners of football.”
Infantino’s plans to form a commercial subsidiary, which would be called FIFA Forward Enterprise (FFE), running competitions like the World Cup and Club World Cup was first reported by The Times of London.
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