MANHATTAN, New York:  Jamaica has once again solidified its position as one of the Caribbean’s leading tourism destinations, earning two prestigious awards during the Caribbean Tourism Organization’s (CTO) Caribbean Week celebrations in New York City on June 2.

The destination was recognised for excellence in Caribbean tourism, receiving the Caribbean Media Award for Best Social Media Campaign. This category honours top-performing digital promotions, creator collaborations, and visual strategies that effectively engage global audiences and showcase the region. Jamaica was singled out for its use of Love Island influencers to promote the 2025 Reggae Marathon, generating more than six million views.

Jamaica was also acknowledged for freelance travel and lifestyle journalist Dana Givens’ National Geographic feature on luxury experiences on the island.