GREEN ISLAND, Hanover — Concerned that rapidly changing airline ticket prices could destabilise the tourism industry, travel consultant and destination wedding specialist Claire Robinson has made an urgent call for synergy between airlines and hotels to address the issue.

“A challenge that we are currently facing is: a client calls, interested in destination wedding, we price the airfare along with the hotel, giving the client even 24 hours to make that decision. By the time they give us a call back the price has significantly changed — not just changed a little bit, but significantly changed,” Robinson told the Jamaica Observer.

Most airlines around the world use some form of dynamic pricing models, meaning ticket prices fluctuate based on real time data such as demand.