Nearly two decades after Digicel entered Guyana and transformed the competitive landscape of the local telecommunications industry, the company is preparing for another potentially significant shift—this time through artificial intelligence.

Digicel is expanding Ruby, its AI-powered customer-service assistant, beyond its initial Jamaican deployment into additional Caribbean markets. While the company has not confirmed that Ruby will be introduced in Guyana, the planned regional expansion raises important questions about what AI could mean for Guyanese customers, customer-service workers and the handling of personal data.

Digicel operates in 25 markets and serves more than nine million customers. It plans to expand Ruby into additional markets during the financial year ending March 2027.