Creatives and innovators are being offered $30 000 in cash prizes as the fourth annual Marcus Garvey Entrepreneurship Pitch Competition opened on Friday, with organisers seeking to expand participation and drive business development in the cultural industries.

The initiative, a collaboration between the Division of Culture and the Office of Pan-African Affairs and Heritage, will accept submissions until midnight on July 31. It challenges citizens to bridge the gap between creative talent and commercial enterprise, with organisers aiming to double participation for a fourth consecutive year after entries grew from 15 in 2023 to more than 60 in 2025.

Rodney Grant, a programme advisor in the Division of Culture, said current global economic pressures present an opportunity for innovation, pointing to historical patterns across the Caribbean.