Phoenix Academy CEO Craig Butler believes it is time for Jamaica and Caribbean nations to start realising their ‘true potential’ in football and stop limiting their children in what they can achieve in the sport.

Speaking at the launch of this weekend’s Grace Mighty Malt Victory Cup youth football tournament on Wednesday at the GraceKennedy building in Kingston, Butler, in an inspirational speech, called on parents and educators to stop treating sports as an extracurricular activity and start supporting their children in their ambitions to become professional footballers.

“As a nation, even the entire Caribbean, we are not realising our true potential, because we limit ourselves. We limit our children.