Dancehall artiste Nigy Boy signs with Double Seven for new campaign
Business
November 6, 2026
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Songs like Judgement, Continent, Risk it All, Options and his latest Big Energy, have made dancehall artiste Nigy Boy a hit among music lovers.
The singing sensation has teamed up with Double Seven Energy drink for an exciting new campaign which celebrates ambition, resilience and the energy to rise above.
Titled Big Energy, the campaign was inspired by his song of the same name which was produced by hit-maker Troublemekka. It is set to run until January 2027.
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