More Seprod products are now moving through Caribbean Producers Jamaica Limited’s (CPJ) hotel network, while imported CPJ goods once tied closely to the tourism distributor are increasingly finding their way into supermarkets and on retail shelves through Facey Commodities.

The changes are part of a broader restructuring now unfolding across Seprod’s distribution system as the group accelerates the integration of CPJ into its wider operations following Hurricane Melissa.

“We started the transition in late January. The broader integration plans were already in place before the hurricane, but we wanted to avoid disrupting business in the peak season, which is typically October through to December. Since then, Seprod products have increasingly been marketed through CPJ’s hospitality channels, while CPJ products have been moving through Facey’s retail distribution network,” Seprod Group Chief Marketing Officer Andrew Anguin told the Jamaica Observer.