Divali Nagar vendors hope publicity draws bigger crowds this year

Shas­tri Boodan

Ven­dors at this year’s Di­vali Na­gar are an­tic­i­pat­ing larg­er crowds than in pre­vi­ous years, say­ing the height­ened pub­lic­i­ty sur­round­ing the event over the past two weeks could at­tract peo­ple who do not nor­mal­ly at­tend the an­nu­al cel­e­bra­tion.

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The Na­gar opens to­day and has been the sub­ject of in­creased pub­lic at­ten­tion fol­low­ing con­tro­ver­sy over spon­sor­ship from State en­ter­pris­es. How­ev­er, sev­er­al ven­dors be­lieve the spot­light could ul­ti­mate­ly ben­e­fit the event by en­cour­ag­ing more vis­i­tors to ex­pe­ri­ence its cul­tur­al and com­mer­cial at­trac­tions.