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Usain Bolt says his foray into the popular video game platform Roblox through the World Athletics Ultimate Championship is aimed at raising the profile of track and field among a younger generation that has yet to fully embrace the sport.
On Tuesday, World Athletics announced a partnership with Roblox for the game T rack & Field: Infinite, which will feature an appearance from the worldâs fastest man.
âRoblox is massive with the younger generation right now,â said Bolt.
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