MONTREAL, Canada (AFP) — World Cup fans are wielding artificial intelligence to mass-produce viral songs supporting their teams ahead of next month’s tournament.

As the fan-made football anthems are raking in millions of plays across YouTube, TikTok and Instagram, experts say that the viral tunes raise questions about song ownership, artist compensation and the valuation of human creativity.

But many users do not appear to mind, with some even showing a preference for the AI-generated songs over an official anthem football’s world governing body FIFA commissioned from musicians Jelly Roll and Carin Leon.