As Alcoholics Anonymous marks its 70th anniversary, the organisation is reflecting on a shifting national perspective, one where conversations around addiction and mental health are increasingly coming out of the shadows.

According to Class A Non-Alcoholic Trustee Shauna Huggins, public attitudes towards the programme have shifted noticeably over the years, as discussions around mental health and wellbeing become more accepted.

“In my experience, the public is increasingly open to the message of AA as conversation around mental health, addiction, alcoholism and wellbeing become more normalised. There are still opportunities to deepen the understanding and reduce stigma. Many people still hold misconceptions around its approach.”