National Bakery’s Bold Ones is back!

AFTER a 10-year hiatus, National Bakery is bringing back its Bold Ones of Manufacturing programme. The return opens a new opportunity for emerging Jamaican manufacturers to access marketing and promotional support designed to strengthen their market presence and expand their reach.

The programme, which previously supported businesses that have become recognised names in Jamaican manufacturing, will welcome a new cohort in January 2027. Its return was announced by National’s newly appointed Chief Executive Officer Craig Hendrickson, at a press conference last month announcing the company’s launch of its year-long 75th anniversary activities.

Established in 2010 by National’s Chairman Gary “Butch” Hendrickson, the Bold Ones was created to give emerging manufacturers access to marketing and promotional opportunities that they could not afford. National funded initiatives ranging from participation in major trade exhibitions to branding opportunities, all intended to help each cohort of smaller businesses bring their products to the attention of wider audiences.