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Weak data capture and ad-hoc event-focused management are among two of the main barriers preventing T&T from properly monetising its Carnival product.
This from Dr Keith Nurse, president of the College of Science Technology and Applied Arts T&T (COSTATT), who shared his insights with the Sunday Business Guardian on how this country can properly cash in on its most touted festival.
Nurse is a former member of Government’s Economic Development Advisory Board and an economist, said, “We need to break out of the narrow event-focused approach where we only organise for the time leading up to Carnival. The market in T&T has peaked. The data in terms of arrivals and even visitor expenditures has plateaued since about 2014,” he said.
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