They may not yet have titles like CEO or manager, but the students at That Lookit Brand – Teens Brand-Building & Entrepreneurship Conference 2026 are already learning the most important lesson: your future business begins with the brand you build today.

Retail pioneer and entrepreneur Omar Hadeed set the tone at Wednesday’s Teen Brand-Building and Entrepreneurship Conference, urging students to shape their future boldly. He reminded them that the life they want begins with the habits they practise now.

“Try to curate exactly who you want to be in five, ten years, because I promise you, if you dream it, it will become a reality, and start building yourself from now.”