Fashion Radar: House of Clay

Tuesday Style Fashion (TSF) spotlights Keisha Allen, creative director of luxury for bridal fashion brand House of Clay.

TSF: Please share your House of Clay story — how you started, and the reason behind the name.

House of Clay: My journey to House of Clay officially began when I studied garment production and fashion design for two years at Garmex HEART Academy between 2005 and 2007. Following my training, my first job was at a prominent bridal boutique here in Jamaica. That experience proved to be pivotal. I fell in love with the transformational power of a wedding gown — that exact moment when a woman saw herself in the right dress and her entire demeanour changed. I could physically see her confidence bloom and watch her realise just how beautiful she was. I knew then that I wanted to dedicate my life to creating that feeling for women of all shapes and sizes.