A surge in family attendance and vendor earnings marked Crop Over weekend at the BARVEN complex on the Mighty Grynner Highway, with organisers reporting one of their most profitable periods and positioning the venue as a growing hub for all-ages entertainment.

Despite concerns over post-Foreday Morning foot traffic along the traditional routes, management at the BARVEN complex reported that stallholders enjoyed one of their most lucrative periods to date, buoyed by targeted promotional campaigns and a broad line-up of cultural performances.

Glenroy Forde, the complex’s marketing manager, expressed satisfaction with the financial returns and overall atmosphere during Bridgetown Market. The majority of stallholders surpassed their commercial expectations for the final lap of the festival, he said.