Building on the Caribbean’s historic emergence as a unified force at Cannes Lions, the ERA Community will host “Culture Moves Markets,” an official Cannes Lions 2026 meet-up celebrating the region’s growing influence on global creativity, marketing, entrepreneurship and the creator economy.

Taking place on June 24th at The Terrace within the Palais des Festivals, the gathering will bring together Caribbean cultural leaders, creative innovators, brand strategists, media executives and emerging creators for an afternoon of connection, collaboration and conversation around the power of culture to shape markets and move audiences.

The event, which also coincides with Caribbean-American Heritage Month celebrations across the United States, features acclaimed Trinbagonian cultural entrepreneur Shelley Worrell, Founder and Chief Vibes Officer of I AM CARIBBEING and Little Caribbean NYC; Delia Barth, Director of Social Platforms at Afar; and Dominican Republic-born Carol Castillo-Frucher, SVP of Sales & Marketing at PrismaIQ, whose collective expertise spans decades of community building, media innovation, tourism, storytelling and brand engagement.