In celebration of World Breastfeeding Week, RA Williams Distributors Limited has officially expanded its distribution network to include Cradle of Life Limited, a comprehensive maternal wellness brand founded by International Board Certified Lactation Consultant Simeca Alexander Williamson.

The partnership signals the distributor’s entry into the maternal and postpartum care sector, bringing clinically backed lactation and recovery supplies to a broader market across Jamaica, the company stated in a press release.

The partnership was officially introduced during a recent internal launch event. Speaking at the event, Audley Reid, Chief Executive Officer of RA Williams, spoke to the value the alliance brings.