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Jeff Be­zos’ Blue Ori­gin launched his fi­ancee Lau­ren Sanchez in­to space Mon­day with an all-fe­male celebri­ty crew that in­clud­ed Katy Per­ry and Gayle King.

It was the lat­est wave in space tourism, where more of the rich and fa­mous than ever be­fore — or lucky and well-con­nect­ed — can en­ter the ze­ro-grav­i­ty realm tra­di­tion­al­ly dom­i­nat­ed by pro­fes­sion­al as­tro­nauts.

The New Shep­ard rock­et blast­ed off on the quick up-and-down trip from West Texas. The fringes of space beck­oned some 65 miles (105 kilo­me­ters) up, promis­ing a few pre­cious min­utes of weight­less­ness.