ST CATHERINE, Jamaica—Beverage manufacturer Wisynco Group Limited has reaffirmed its commitment to building brands in the local productive sector.

The declaration comes against the background of the 30th anniversary of soft drink brand BIGGA, the first locally crafted beverage developed in Jamaica by a Jamaican-owned company. Launched in 1996, BIGGA became the first in a series of pioneering brands from Wisynco that helped the company build a reputation as an innovation powerhouse.

“Our track record shows that we know how to build brands. We have proven with BIGGA and other brands that we are not going anywhere,” said Wisynco chairman William Mahfood.