This week state minister in the Ministry of Labour and Social Security Donovan Williams took on an issue that seems to get 15 minutes of attention on the news cycle every so often — child labour.

As a nation, we spout being serious about clamping down on, or even eradicating child labour, but like so many other social ills, the follow-through is best described as lukewarm.

Minister Williams was addressing the World Day Against Child Labour Jingle Competition Awards Ceremony in downtown Kingston at Jamaica Conference Centre.