Iberostar champions sustainability through waste management and environmental initiatives

As the Caribbean grapples with mounting waste management and environmental challenges, Iberostar Hotels & Resorts is advancing sustainable tourism practices by eliminating single-use plastics across its hotels and turning waste into economic opportunities.

The hotel’s efforts, driven through its Wave of Change programme established in 2017, took the spotlight at its learning exchange in Punta Cana, Dominican Republic, where tourism stakeholders from Jamaica, Mexico, Aruba and the Dominican Republic explored ways to reduce the industry’s environmental footprint and promote more responsible tourism practices.

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Jareth Vermeulen, destination stewardship representative for Iberostar Hotels & Resorts in Jamaica and Aruba, emphasised that responsibility for sustainable tourism requires collective action across the industry and the communities in which they operate.