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“That number for me says a lot because it speaks to opportunities to convert interesting destination Jamaica into actual bookings. It shows that trust is there in our destination. It shows that people are interested to connect with us, to feel the soul, the energy, the vibrancy and the spirit of what truly makes Jamaica what it is,” he said.
JAPEX 2026 was staged from September 14 to 17 at Moon Palace Jamaica in Ocho Rios, marking the trade show’s return to the resort area after more than a decade.
The staging was also significant against the backdrop of Hurricane Melissa, which struck Jamaica last October and heavily affected parts of the island’s tourism infrastructure, particularly in the west and south.
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