Red Stripe takes road safety message to motorists with ‘Guh Easy’ pit stop

KINGSTON, Jamaica — Red Stripe is taking its responsible drinking message beyond the bottle and onto the road, using a recent vehicle-check activation to remind motorists that making safer choices starts before they begin their journey.

The company hosted its Drink & Live Responsibly Guh Easy Pit Stop at MegaMart last week, offering motorists free vehicle checks conducted by technicians from Toyota Jamaica, KIA and Louis Industrial Garage (LIG).

The initiative combined practical vehicle maintenance advice with Red Stripe’s broader Drink & Live Responsibly campaign, which encourages motorists to plan ahead and make responsible decisions when alcohol is involved.